SoyVay
SoyVay had a dated digital presence with very little traffic on their website and it was not responsive for various devices. I was tasked with rebuilding the brand with a modern twist that would appeal to a broader audience and help “unlock the awesome"
To start with, I came up with personalities for the four main sauces which had an influence on the whole rebranding.
- Led site redesign to become responsive with mobile 1st focus
- Art directed recipe photoshoots with unexpected awesome approach.
- Worked with the team and came up with How-To videos concept
- Promoted How-To videos on social media which increased traffic on our site.
Flavor Comes to Life
Food Photography
Iconography
How-To Videos
Recipes Made Easy
Dynamic Banners
