Kingsford
While Kingsford owns 80% of the market they had been relying heavily just on their name to sell the product. They wanted to rebrand themselves in a way that would promote their authentic history in a modern way.
We partnered with our external agency (Swirl) and came up with this concept of “Kingsford County” where there is always something cooking and its real authentic techniques of grilling.
- Designed monthly emails and recipe newletters, which increased our site traffic by 20%
- Guided team on creating site contents on a monthly basis.
- Promoted Social Media posts.