Hidden Valley’s main purpose was to serve better and healthy recipes to their customers, however, the lack of appetite appeal in their recipe photography didn’t serve the purpose. 
My team and I conducted different types of recipe shoots to elevate the appetite appeal.

- Art Directed photoshoots with industry leading food photographer Annabelle Breakey.
- Redesigned Food Truck campaign promoting new Hidden Valley flavors, which aimed to visit 6 states with 180+ stops.
- Art Directed the whole Taste Not Waste campaign which promotes how to not waste your food. 

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