Glad
Glad wanted to do a campaign that would help help spread joy in everyday's chore and also would help awareness of how their products helped with sustainability.
I brought in an element of story telling to the newsletters vs before there were no real theme.
- Through Glad I pushed implementation of the 1st responsive monthly newsletter at Clorox company.
- Revamped monthly newsletters to infuse Glad’s motto of “spread joy in everyday's chore"
- The “fun” element from these newsletters were used as inspiration for the whole site redesign.